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Trujillan entrepreneurs learned to use key tools for their business

Trujillano entrepreneurs from small, medium and large companies, learned to use key tools to streamline their business at the Entel Summit Trujillo: Digital Transformation and productivity, an event that was attended by the Argentine consultant Jonatan Loidi, and the representative of the well-known Glovo app, Claudia Rivasplata.

“With Entel Empresas Summit we seek to provide training and digital tools to entrepreneurs to initiate the efficient transformation of their businesses and thus connect them adequately with their customers to achieve success,” said Sergio Servan, Marketing Manager of Entel Empresas.

During the event, Loidi unveiled important strategies to grow business.

“To do successful business, two factors are necessary: agility and digital transformation, especially for SMEs and large companies that need to adapt to the New Times to excel and grow,” explained the founder and director of the SET Group.

For her part, Claudia Rivasplata, a representative of Glovo, one of the most downloaded delivery applications, detailed the processes they adopted on their way to digitisation, as well as explaining the utility of digital tools.

The city of Arequipa entered the era of payment of goods or services through mobile wallets (e-wallets). Since August 8, this method is used as a pilot at the International Fair of Arequipa (FIA). It consists of scanning a QR code with the client’s cell phone to make a transaction, without using cash or a credit card. Visanet, a company that delivers QR code to businesses, indicated that a total of 70 FIA businesses offered the alternative. But the customers ‘ response was timid.

It is Friday at the facilities of the FIA (Convention Center of Cerro Juli). Some posts show signs that they accept cellular payments, using Walli and Tunki applications (for Interbank customers), Yape (from BCP) and Lukita (from BBVA).

However, most vendors consulted report that no buyer paid with QR codes. In the Mistika trade, dedicated to selling Chinese naturist products, two 500 customers chose to use their cell phone and cancel their purchase.

Saleswoman Annie Madariaga (23) explains that one reason for the low demand would be that the majority of people who went to the AIF are adults, not accustomed to the digital world. For example, she uses the Yape application to make money transfers with her friends. Yape was launched in February 2017, initially only for cell transfers. Their target audience were the so-called millennials, like Annie.

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